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Terms and Disclosures

© Body Goals, LLC d.b.a. Break-Free Fitness 2021 All Rights Reserved.  

 

Terms and Disclosures (“Disclaimers”)

Overview

Last Modified: October 9, 2022

 

Please carefully read these Disclaimers, which include Terms of Use (“Terms”), No Warranties and Release of Liability, and Privacy Policy before using our website and any online services, products distributed, programs provided by Body Goals, LLC (dba Break-Free Fitness) or its affiliates (collectively, “Break-Free”, “we”, or “us” or “our”) that post a link to these Disclaimers (the “Break-Free Services”)

 

Binding Contractual Provisions

By visiting or otherwise using the Break-Free Services in any manner, you agree to the then posted Disclaimers and any applicable Additional Disclaimers, to be bound by them, and that you have read and understood them. You also acknowledge, agree and consent to our data practices as described in our Privacy Policy.

These Disclaimers affect your legal rights, responsibilities and obligations and govern your use of the Break-Free Services, are legally binding, limit Break-Free’s liability to you and require you to indemnify us and to settle certain disputes through individual arbitration. If you do not wish to be bound by these Disclaimers and any Additional Disclaimers, do not use the Break-Free Services.

 

TERMS OF USE (“TERMS”)

 

In some instances, additional or different terms, posted on the Break-Free Services, apply to your use of certain parts of the Service (individually and collectively “Additional Terms”). To the extent there is a conflict between these Terms and any Additional Terms, these Terms will control unless the Additional Terms expressly state otherwise.

 

Use of the Break-Free Services

We grant you a limited license to make personal use only of the Break-Free Services. All materials you see and hear on the Break-Free Services, including, for example, all of the page headers, images, text, product listings, prices, illustrations, formats, logos, designs, icons, photographs, programs, and video or audio clips (individually or collectively, the “Content(s)”), are intended solely for your personal, non-exclusive and non-commercial use. You may access, view, download, print or copy the Contents displayed on the Break-Free Services for your personal, non-commercial use only; provided, however, that (1) Break-Free retains all copyright, trademark or other proprietary designations contained on all Contents; (2) you do not modify or alter the Contents in any way; and (3) you do not provide or make available the Contents to any third party. No right, title or interest in any accessed, viewed, downloaded, printed or copied Content is transferred to you as a result of your use of the Break-Free Services. We own and reserve all right, title and interest in and to the intellectual property rights in any Content you may access on the Break-Free Services. Except as noted above, you may not copy, download, reproduce, publish, transmit, distribute, display, modify, create derivative works from, or otherwise exploit in any way the Contents or the Break-Free Services without first obtaining written permission from us.

We may terminate, change, suspend or discontinue any aspect of the Break-Free Services, including the availability of any features of the Break-Free Services, at any time and without notice. We also reserve the right to block or deny access to the Break-Free Services to anyone at any time for any reason.

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By your use of the Break-Free Services, you represent and warrant that you are at least eighteen (18) years of age, or the applicable age of majority in your state. If you are not at least eighteen (18) years of age, or the age of majority in your state, then do not use the Break-Free Services without the consent of your parent or legal guardian; provided, however, that if you are under thirteen (13) years of age, then you may not use the Break-Free Services under any circumstances. Break-Free Services are not directed to, and we do not intend to, knowingly, collect or solicit personal information online from children under the age of 13.

 

Prohibited Uses

The Break-Free Services may only be used for lawful purposes, per manufacturers’ directions and intended purposes, and in accordance with these Terms. As a condition of your use of the Break-Free Services, you warrant to us that you will not use the Break-Free Services for any purpose that is unlawful or prohibited by these Terms. Whether on behalf of yourself or on behalf of any third party, in your use of the Break-Free services YOU WILL NOT:

  • Make any commercial use of the Break-Free Services or its Content, including making any collection or use of any product listings, descriptions, prices or images;

  • Download, copy or transmit any Content for the benefit of any other party without the express written consent of Break-Free;

  • Make any use of data extraction, scraping, mining or other data gathering tools, or create a database by systematically downloading or storing Break-Free Services’ Content, or otherwise scrape, collect, store or use any Content, product listings, descriptions, prices or images, except pursuant to the limited license granted by these Terms;

  • Use the Break-Free Services in any manner that could damage, disable, overburden, or impair the Break-Free Services or interfere with any other party’s use of the Break-Free Services;

  • Collect personally-identifiable information of other users of the Break-Free Services;

  • Misrepresent the identity of a user, impersonate any person or entity, falsely state or otherwise misrepresent your affiliation with any person or entity in connection with the Break-Free Services;

  • Create another account without our permission, if we have disabled your account;

  • Use the Break-Free Services for any fraudulent purposes;

  • Violate or attempt to violate the security of the Break-Free Services, whether in an automated fashion or otherwise;

  • Remove any copyright, trademark or other proprietary rights notice from the Break-Free Services or materials originating from the Break-Free Services.

 

Links to and From the Break-Free Services

The Break-Free Services may contain links to third-party websites and online services (such as apps and social media sites) that are not owned or controlled by Break-Free. Break-Free has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party websites or online services, and you access and use these websites or online services solely at your own risk. These links are provided for your reference and convenience only, and do not necessarily imply any endorsement, sponsorship or recommendation of the material on these third-party websites or online services or any association with their operators. In addition, Break-Free will not and cannot control or edit the content of any third-party website or online service. BY USING THE BREAK-FREE SERVICE, YOU EXPRESSLY RELEASE BREAK-FREE, ITS AFFILIATES, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SHAREHOLDERS, LICENSORS, LICENSEES, AND SUPPLIERS (COLLECTIVELY “THE BREAK-FREE PARTIES”), FROM ANY AND ALL LIABILITY ARISING FROM YOUR USE OF ANY THIRD-PARTY WEBSITE OR ONLINE SERVICE AND FROM ANY LOSS OR DAMAGE OF ANY SORT YOU MAY INCUR FROM DEALING WITH ANY THIRD-PARTY. Accordingly, we encourage you to be aware when you leave the Break-Free Services and to read the terms and conditions of use, disclosures, and disclaimers for each other website or online service that you visit.

Except as you have otherwise agreed with Break-Free in writing, you may link to the Break-Free Services from your website, subject to the following: (1) you may not frame the Break-Free Services or any portion of the Break-Free Services; (2) you will not override or hinder the functionality of an end-user’s Web browser’s “back” function; (3) the link must be identified using a plain text rendering of the Break-Free name and not any Break-Free logo; (4) you may not use any Break-Free logo in any way; (5) you may not use the link in any way that suggests that Break-Free is associated with or endorses you or your website; (6) the link may not appear on any website that a reasonable person may consider obscene, defamatory, harassing, offensive or malicious, and may not be presented in any way that disparages Break-Free or damages its rights, reputation, or goodwill; and (7) we may terminate your right to link to the Break-Free Services at any time for any reason or no reason at all.

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Advertisements/Release

Break-Free takes no responsibility for advertisements or any third party material posted on or transmitted through the Break-Free Services, nor does it take any responsibility for the products or services provided by other service providers with profiles or other Content on the Break-Free Service (“Advertisers”). Any dealings you have with Advertisers found while using the Break-Free Services are between you and the Advertiser, and you agree that Break-Free is not liable for any loss or claim that you may have against an Advertiser.

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YOU AGREE THAT YOU BEAR ALL RISK AND YOU AGREE TO RELEASE BREAK-FREE FROM ALL CLAIMS, DEMANDS, AND DAMAGES (ACTUAL AND CONSEQUENTIAL) OF EVERY KIND AND NATURE, KNOWN AND UNKNOWN, SUSPECTED AND UNSUSPECTED, DISCLOSED AND UNDISCLOSED, NOW AND IN THE FUTURE, ARISING OUT OF OR IN ANY WAY CONNECTED WITH YOUR USE OF THE BREAK-FREE SERVICES AND YOUR TRANSACTIONS WITH ADVERTISERS OR OTHER THIRD PARTIES. YOU FURTHER WAIVE ANY AND ALL RIGHTS AND BENEFITS OTHERWISE CONFERRED BY ANY STATUTORY OR NON-STATUTORY LAW OF ANY JURISDICTION THAT WOULD PURPORT TO LIMIT THE SCOPE OF A RELEASE OR WAIVER. YOU WAIVE AND RELINQUISH ALL RIGHTS AND BENEFITS WHICH YOU HAVE OR MAY HAVE UNDER SECTION 1542 OF THE CIVIL CODE OF THE STATE OF CALIFORNIA OR ANY SIMILAR PROVISION OF THE STATUTORY OR NON-STATUTORY LAW OF ANY OTHER JURISDICTION TO THE FULL EXTENT THAT YOU MAY LAWFULLY WAIVE ALL SUCH RIGHTS AND BENEFITS.

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YOU AGREE THAT YOUR USE OF THE BREAK-FREE SERVICES SHALL BE AT YOUR SOLE RISK. THE BREAK-FREE SERVICES ARE PROVIDED TO YOU ON AN “AS IS” BASIS. THE BREAK-FREE PARTIES GIVE NO WARRANTY AND MAKE NO REPRESENTATION IN RELATION TO THE BREAK-FREE SERVICES OR THE CONTENT. THE BREAK-FREE PARTIES EXPRESSLY DISCLAIM TO THE FULLEST EXTENT PERMITTED BY LAW AND YOU WAIVE ANY REPRESENTATION OR WARRANTY ON THE PART OF THE BREAK-FREE PARTIES RELATING TO THE BREAK-FREE SERVICES OR THE CONTENT, EXPRESS, IMPLIED, STATUTORY, AND OTHERWISE IN CONNECTION WITH THE BREAK-FREE SERVICES, ANY SOFTWARE LICENSED OR PROVIDED TO YOU BY THE BREAK-FREE PARTIES, AND ANY AGREEMENT WITH A THIRD PARTY, THAT MAY BE IMPLIED BY THESE TERMS OF USE, BY CUSTOM, OR BY LAW OR OTHERWISE AND WHICH IS NOT EXPRESSLY SET OUT HEREIN, INCLUDING ANY IMPLIED WARRANTIES OF AVAILABILITY OF THE BREAK-FREE SERVICES, NON-DISRUPTION, SECURITY, ACCURACY, THE USE OF REASONABLE CARE AND SKILL, QUALITY, MERCHANTABILITY, TITLE OR ENTITLEMENT, FITNESS FOR A PARTICULAR PURPOSE, ABILITY TO ACHIEVE A PARTICULAR RESULT OR FUNCTIONALITY AND NON-INFRINGEMENT OF THIRD PARTY RIGHTS AS WELL AS WARRANTIES ARISING BY USAGE OF TRADE, COURSE OF DEALING, AND COURSE OF PERFORMANCE. WITHOUT LIMITING THE FOREGOING, THE BREAK-FREE PARTIES DO NOT REPRESENT OR WARRANT THAT THE INFORMATION ON THE BREAK-FREE SERVICES IS ACCURATE, COMPLETE OR CURRENT; THAT THE BREAK-FREE SERVICES WILL OPERATE WITHOUT INTERRUPTION OR ERROR; THAT THE QUALITY, SAFETY OR LEGALITY OF ANY CONTENT, PRODUCTS, SERVICES, INFORMATION OR OTHER MATERIAL OBTAINED BY YOU THROUGH THE BREAK-FREE SERVICES OR AGREEMENTS YOU ENTER WITH THIRD PARTIES SUCH AS ADVERTISERS WILL MEET YOUR EXPECTATIONS; THAT SERVICE ERRORS WILL BE CORRECTED; THAT THE SERVICE IS PCI COMPLIANT; OR THAT YOUR USE OF THE SERVICE DOES NOT VIOLATE LOCAL, STATE OR FEDERAL LAWS. THE BREAK-FREE PARTIES ASSUME NO LIABILITY OR RESPONSIBILITY FOR ANY (I) ERRORS, MISTAKES, OR INACCURACIES OF CONTENT, (II) PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER (INCLUDING, WITHOUT LIMITATION, DATA LOSS OR CORRUPTION), RESULTING FROM OR RELATING TO YOUR ACCESS TO AND USE OF THE BREAK-FREE SERVICES, (III) UNAUTHORIZED ACCESS TO OR USE OF THE BREAK-FREE SERVERS AND/OR ANY AND ALL PERSONAL INFORMATION, CONTENT, AND/OR INFORMATION STORED THEREIN, (IV) INTERRUPTION OR CESSATION OF TRANSMISSION TO OR FROM THE BREAK-FREE SERVICSE, (V) BUGS, VIRUSES, TROJAN HORSES, DESTRUCTIVE COMPUTER CODES, OR THE LIKE WHICH MAY BE TRANSMITTED TO OR THROUGH THE BREAK-FREE SERVICSE BY ANY THIRD PARTY, AND/OR (VI) LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF ANY CONTENT EMAILED, TRANSMITTED, OR OTHERWISE MADE AVAILABLE VIA THE BREAK-FREE SERVICES.

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Indemnification

YOU AGREE TO INDEMNIFY, DEFEND AND HOLD HARMLESS THE BREAK-FREE PARTIES FROM AND AGAINST ANY CLAIM, LOSS, OBLIGATION, DEMAND, DAMAGE, COST, LIABILITY, EXPENSES, AND ATTORNEY’S FEES ARISING TO ANY OF THE BREAK-FREE PARTIES AS A RESULT OF ANY CLAIM, DEMAND OR PROCEEDINGS BROUGHT OR THREATENED AGAINST THE BREAK-FREE PARTIES IN CONNECTION WITH (1) YOUR USE OF, ACCESS TO, OR MISUSE OF THE BREAK-FREE SERVICES; (2) YOUR BREACH OF ANY OF THESE TERMS OR ANY ADDITIONAL TERMS INCORPORATED HEREIN; (3) YOUR VIOLATION OF ANY THIRD PARTY RIGHT, INCLUDING WITHOUT LIMITATION ANY COPYRIGHT, PROPERTY, OR PRIVACY RIGHT; OR (4) ANY ACTIVITY USING YOUR EMAIL ADDRESS AND PASSWORD BY YOU OR ANY OTHER PERSON ACCESSING THE SERVICE USING YOUR ACCOUNT OR EMAIL ADDRESS.

IF THE BREAK-FREE PARTIES TAKE ANY LEGAL ACTION AGAINST YOU AS A RESULT OF YOUR VIOLATION OF THESE TERMS, THE BREAK-FREE PARTIES WILL BE ENTITLED TO RECOVER FROM YOU, AND YOU AGREE TO PAY, ALL REASONABLE ATTORNEYS’ FEES AND COSTS OF SUCH ACTION, IN ADDITION TO ANY OTHER RELIEF GRANTED TO THE BREAK-FREE PARTIES.

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Limitation of Liability

TO THE FULLEST EXTENT PERMITTED UNDER APPLICABLE LAW, BREAK-FREE SHALL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER (INCLUDING, WITHOUT LIMITATION, ATTORNEYS' FEES AND LOST PROFITS OR SAVINGS) IN ANY WAY DUE TO, RESULTING FROM, OR ARISING IN CONNECTION WITH (I) YOUR ACCESS OR USE OF, OR INABILITY TO ACCESS OR USE, THE BREAK-FREE SERVICES; (II) ANY TRANSACTION CONDUCTED THROUGH OR FACILITATED BY THE BREAK-FREE SERVICES; (III) ANY CLAIM ATTRIBUTABLE TO ERRORS, OMISSIONS, DEFICIENCIES, OR OTHER INACCURACIES IN THE BREAK-FREE SERVICES; (IV) ANY UNAUTHORIZED ACCESS TO, OR USE, DISCLOSURE OR ALTERATION OF, YOUR TRANSMISSIONS OF DATA INCLUDING, WITHOUT LIMITATION, YOUR PERSONAL INFORMATION OR CARD HOLDER DATA, (V) STATEMENTS OR CONDUCT OF ANY THIRD-PARTY ON THE BREAK-FREE SERVICES; (VI) BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE, WHICH MAY BE TRANSMITTED TO OR THROUGH THE BREAK-FREE SERVICES; OR (VII) ANY OTHER MATTER RELATED TO THE BREAK-FREE SERVICES, INCLUDING ITS CONTENT, REGARDLESS OF ANY NEGLIGENCE OF THE BREAK-FREE PARTIES EVEN IF THEY HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

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THE BREAK-FREE’S MAXIMUM AGGREGATE LIABILITY FOR ANY SINGLE EVENT (OR A SERIES OF RELATED EVENTS) GIVING RISE TO A CLAIM IN CONNECTION WITH THESE TERMS OF USE OR IN RELATION TO THE SERVICE, EITHER FOR BREACH OF CONTRACT, BREACH OF WARRANTY, MISREPRESENTATION OR NEGLIGENCE WILL BE LIMITED TO $50 USD.

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Any claims relating to use of the Break-Free Services must be brought within one (1) year from the date the cause of action arose. Claims brought after such period are VOID. The Break-Free Services are controlled and offered by Break-Free from its facilities in the United States of America. Those who access or use the Break-Free Services do so at their own volition and are responsible for compliance with local and all other applicable laws, restrictions, and regulations.

9. Governing Laws in Case of Dispute; Arbitration; Jurisdiction

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ALL DISPUTES ARISING OUT OF OR RELATED TO YOUR USE OF BREAK-FREE SERVICES, THESE TERMS, OR ANY ASPECT OF THE RELATIONSHIP BETWEEN YOU AND BREAK-FREE, WHETHER BASED IN CONTRACT, TORT, STATUTE, FRAUD, MISREPRESENTATION, PRODUCT LIABILITY, NEGLIGENCE OR ANY OTHER LEGAL THEORY, WILL BE RESOLVED THROUGH FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION (“AAA”) IN ACCORDANCE WITH THE COMMERCIAL ARBITRATION RULES IN EFFECT AT THE TIME OF THE COMMENCEMENT OF THE ARBITRATION INSTEAD OF IN A COURT BY A JUDGE OR JURY. BY USING THE BREAK-FREE SERVICES YOU AGREE THAT BREAK-FREE AND YOU ARE EACH WAIVING THE RIGHT TO SUE IN COURT AND TO HAVE A TRIAL BY A JURY. YOU AGREE THAT ANY ARBITRATION WILL TAKE PLACE ON AN INDIVIDUAL BASIS; CLASS ARBITRATIONS AND CLASS ACTIONS ARE NOT PERMITTED AND YOU ARE AGREEING TO GIVE UP THE ABILITY TO PARTICIPATE IN A CLASS ACTION. The Arbitration shall take place in Des Moines, Iowa, unless the parties mutually agree in writing to an alternate location

If an arbitrator determines a particular dispute is excluded from mandatory arbitration for any reason (including, but not limited to, by applicable federal or state law), you agree to submit to the jurisdiction and venue of the state or federal courts sitting in Des Moines, Polk County, Iowa, for any action or proceeding arising out of or relating to these Terms and the Break-Free Services, and each of the parties waives any defense of inconvenient forum to the maintenance of any action or proceeding in the state or federal courts sitting in Des Moines, Polk County, Iowa.

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You acknowledge and agree that each party shall pay the fees and costs of its own attorneys, experts, and witnesses incurred in connection with any arbitration or court proceeding between the parties notwithstanding any prevailing parties’ attorneys’ fees provision a part of any statute under which you may bring a claim.

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Notice and Procedure for Making Claims of Copyright Infringement

Break-Free expressly reserves all intellectual property and other proprietary rights in all Content, including processes, technology, and other materials that appear on Break-Free Services. Access to Break-Free Services does not confer and shall not be considered as conferring upon anyone any license under any of Break-Free’s or any third party’s intellectual property rights. The unauthorized duplication of any content on the Break-Free Services is a violation of law and these Terms.

 

Equitable Relief

If you violate these Terms, we may seek injunctive relief or other equitable relief.

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Assignment

These Terms, and any rights and licenses granted hereunder, may be transferred or assigned by you only with Break-Free’s prior written consent, but may be assigned by Break-Free without restriction and without notice to you.

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Consent to Electronic Communication

When you visit the Break-Free Services, chat with us or send email to us, you are communicating with us electronically. You consent to receive communications from us electronically and agree that we may communicate with you by chat, email, or by posting a notice on the Break-Free Services. You agree that we may treat specific actions by you, such as checking boxes to receive email updates, sending us an email directly or through the Break-Free Services, providing us with an email address, or leaving a telephone message with an email address for customer service to respond to you, as a request that we communicate with you by unencrypted email. You acknowledge and agree that unencrypted email sent over the Internet is not secure and may be read by others, and you agree that when you request that we send you email you are authorizing us to transmit and disclose your information (including your personal financial or medical information) from time to time in an unencrypted manner.

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Electronic Contract

These Terms, which are provided electronically, and any other electronic Additional Terms that are incorporated herein will be: (i) deemed for all purposes to be a "writing" or "in writing," and to comply with all statutory, contractual, and other legal requirements for a writing: (ii) legally enforceable as a signed writing as against the parties subject to the electronic documents; and (iii) deemed an "original" when printed from electronic records established and maintained in the ordinary course of business. Electronic documents introduced as evidence in any judicial, arbitration, mediation or administer of proceeding will, if established and maintained in the ordinary course of business, be admissible to the same extent as business records in written form that are similarly established and maintained. 

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If Break-Free and you have a separate written agreement and any provisions or terms within either agreement are found to conflict, it will be determined by Break-Free exclusively as to which provisions or terms apply.  

 

DISCLAIMER OF WARRANTIES AND RELEASE OF LIABILITY 

Before starting any new diet and/or exercise program, please check with your doctor and clear any exercise and/or diet changes with them before beginning. We are NOT doctors, nutritionists, or registered dietitians. We do not claim to help cure any condition or disease. We do not provide medical aid or nutrition advice for the purpose of health or disease, nor do we claim to be doctors or dietitians. Results cannot be guaranteed. Purchase of fitness equipment is at your risk. 

Purchase of other goods through Break-Free is at your risk.  

 

Severability

If any provision of these Terms or the Additional Terms referenced herein is found to be unlawful, void, or for any reason unenforceable, then that provision shall be deemed to be severed from the rest of these Terms and shall not affect the validity and enforceability of any remaining provisions.

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Changes to these Terms

These Terms are subject to change at our discretion. We will indicate changes, including material changes, to these Terms by updating the "Effective Date." Your use of any Break-Free Services after any update to these Terms will constitute your acceptance of the changes.

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Contact Us

If you have questions or comments about these Terms, you may contact us here.
 

PRIVACY POLICY

Break-Free Fitness Privacy Policy

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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.breakfreefitness.biz/ (the “Site”).

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PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

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We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.

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When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

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HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

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We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

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SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

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Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

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BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

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DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

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YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

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Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

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DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

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CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

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CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us here

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